October 25, 2013

The BuzzCity Report Volume 3 Issue 4

The latest edition of The BuzzCity Report is now available.

Over the last quarter, our network delivered more than 69 billion paid ads as user activity and advertiser
campaigns continue to grow.

Among the Top Markets in the third quarter are :-
  • India 18.4  billion ad impressions
  • Indonesia 9.4 bil
  • South Africa 3.4 bil
  • Saudi Arabia 2.8 bil
  • Nigeria 2.8 bil
  • United Kingdom 2.7 bil
  • United States 2.2 bil
We also report on the latest user attitudes towards mobile banking and payments. 

Our study shows, over a quarter of working adults are using their phones for some form of financial or banking transaction, with nearly a fifth intending to try mobile banking. But it is those without bank accounts, ironically, that are fuelling the growth of mobile payments – a higher percentage than those with bank accounts.

In this issue we also look at some examples of how financial services, as a consumer centric product, have deployed mobile properties that demonstrate a sound approach to developing a mobile strategy.

For more details, please download the report or the summarised infographic