By Hawa Omar, Sales Director, South Africa
Whether you want to buy an iron, a birthday present for your nephew, a bus ticket, haircare products or meat for the braai, Shoprite has it all and usually at a good price. With over 1000 outlets in South Africa, Shoprite is South Africa's largest supermarket chain. The company, which also has 36 stores in twelve more African countries, focuses on turnover and targets middle-income consumers.
And like a growing number of Fast Moving Consumer Goods (FMCG) businesses, the South African superstore has begun promoting its goods on the mobile internet with banner ads and interactive pages.
FMCGs, in general though, are not making the most of mobile. CEOs need to take a step back and look at how internet giants like Amazon grew their online communities and markets, then adapt these lessons for the unwired.
