By Hisham Isa, Vice President (Marketing)
Mobile is changing the way people bank, particularly in communities where people never banked before.
A BuzzCity survey of consumers in twenty markets across four continents finds that nearly 1 in 3 mobile users find m-banking to be easy and useful.
And there are now at least nine countries where the number of registered mobile money accounts has surpassed traditional bank accounts, according to a report released at the 2014 Mobile World Congress.
Traditional banks have the biggest market share, but young upstarts – non-banks and mobile banks – are catching the attention – and money – of people from Bangladesh to Ghana and Guatemala.