Frequency and Reach

By Delynn Ho, VP Sales

We hear two common complaints from ad agencies, brand planners and media buyers who say they do not want to advertise on a 'blind network' like BuzzCity:

1. “We only place media on premium sites, like CNN or MTV, where we know exactly where the banner will appear.”

2. “We only place ads on sites where we can use precise demographic targeting to reach our exact audience.”

Freemium Comes of Age.

In a previous blog post, dated April 2011, we shared insights into the different ways of monetizing apps.  Since then we have seen many developers adopt the freemium model as they became more adept at balancing the proportion of free they give away and the premium they charge.

Key of course is increasing traffic (to your app) and securing premium conversions while minimizing cost. In 2011, Djuzz distributed more than  90.7 million downloads of 20,000 free & freemium titles, at no charge to brands and developers. 

Mexico : M-Commerce Profile

Mobile advertising has grown more than 400% in Mexico over the last year; by the end of 2011 more than 1.3 billion banner ads were served to Mexican audiences.

Mexico is a market with a high rate (35%) of female  adoption of the mobile internet and the presence of users over 35 years old (19% compared to a global average of 15%). The influence of these mature users are disproportionately high when mobile purchases are made. Over-35's account for 25% of grocery purchases and 25% of travel related purchases.

The BuzzCity Report ( Volume 2 Issue 1 )

In 2011, consumers continued their mass adoption of mobile technologies, and many brands took their first steps to benefit from the marketing opportunities that inevitably follow in the wake of that adoption.

Our ad network grew in Q4 by a further 16%, reaching a total of 38.9 billion ads served globally. So, by year end, we reached a total that’s 139% higher than 2010.