Adopting to the Latest Android

By Allen Umali, BuzzCity Executive Producer

Google recently released the latest version of its Android mobile operating system. Android 4.1 - codenamed "Jelly Bean" - has a number of new features including voice search (Google's version of 'Siri') and tap technology for transferring photos between phones. It's also faster, more responsive and less likely to crash.

But if you are a developer, ad agency or brand, heed these words:

Before you rush onto the Jelly Bean Bandwagon . . . don't.

At least not yet. Here's why:

The BuzzCity Report - Volume 2 Issue 3

The latest edition of The BuzzCity Report is now available.  In the last quarter our network grew by 13% and served 51.2 billion banners to a global audience of 300 million mobile surfers. We’ve served three quarters of last year’s annual traffic already and at this rate, traffic is expected to double again this year.

At the same time, growth of smartphones on our network rose to 47% by the start of June 2012. Among the top smartphone markets are: 

Smartphones and Local Content

By Hisham Isa, Vice President (Marketing)

Where are you reading this article? And from what sort of device?

Are you on a PC, laptop, tablet, feature phone or smartphone?

Odds are you're using a smartphone.

And that's not just because you're someone interested in mobile issues (though that does help).

If you're in the UK, Singapore or a young professional in just about any developed market, there's a very good chance you regularly access information from an iPhone, Blackberry, Samsung Galaxy or some other smartphone.

In fact, across the BuzzCity Network, 47 percent of all consumers are now using smartphones.

Olympic Winners

By Hisham Isa, Vice President (Marketing)

With eyes around the globe turning towards London for the 2012 Olympics, here at BuzzCity we thought it would be a great time to take a look at the some of the best Olympic mobile ads and apps.

Marketing is no longer as simple as coming up with a great creative and placing it in the right media. The key today is for brands to create content that engages consumers. And the winners of our 'Mobile Olympics' know it.

Taking this column's Gold Medal is an innovative campaign by Coca-Cola that combines sports, music, celebrity and interactivity.