As experienced advertisers get better acquainted with the quality of our network, they start bidding at a price above the (previous) one cent minimum. This invariably sets a “reserve price” (of sorts) that is invisible to newer advertisers - new bids at one cent will get fewer exposure and clicks.
To create better transparency for advertisers we:-
- Have set a minimum bid fixed at $0.05 in high-demand markets.
- Are providing bid recommendations that closely match latest bidding patterns. These may fluctuate depending on competition for traffic and gives advertisers a better idea of what to bid. Please check the campaign planner to set or optimise campaigns.
Current campaigns will continue to run based on prevailing starting prices of $0.01 until 1st Dec 2009.
From 19th Nov 2009, all new campaigns will take into account revised starting prices for US, UK, France, Spain, Germany and Italy.