This week, I'd like to walk you through the BuzzCity Campaign Planner, an easy-to-use online tool that can help you target your mobile advertising campaign, estimate the amount of traffic it will receive and maximise the return on investment.
The Campaign Planner – which can be found at planner.buzzcity.com – provides statistics on over 230 markets as well as a list of our top markets.
Close to the top is Indonesia, with more than 5.7 billion pageviews (in Aug 2014).
Note that in addition to viewing graphic displays, you can also export market data to Excel.
Taking a look at Indonesian carriers, we can see that three companies – Telkomsel, Indosat and Excelcom – dominate 80% of the market. A handful of companies, led by Axis, make up the balance.
Nokia is the most prevalent type of handset (with a 50% share; the red piece of the pie in the picture below.)
If you're interested in drilling down further, click on Handset Model
... and Handset OS
Demographics : Age Distribution
I find that companies selling value-added services are the most likely to use the Campaign Planner to really drill down into the specifics of a market. Brands meanwhile tend to restrict campaigns to specific carriers, often because they don't want to duplicate marketing efforts (that may arise from parternships and separate agreements with telcos.)
Ok, now it's time for a bit of math. Let's calculate how much traffic a targeted campaign will receive. But for this, I'm going to start a fresh entry . . . follow me here!