To support brands and agencies plan campaigns across different devices, we have updated our online campaign planner to include, generically, what consumers use to surf the internet.
Please visit planner.buzzcity.com and find your market interest on the map or drop-down menu. On selection, the display shows our network statistics. Select "Device Type" to display a pie chart of devices that users access our publisher sites with.
You will find, for the month of October 2013 in India, smartphone usage was at 36% although feature phones (64%) continued to dominated usage . In France, 83% of users accessed with smartphones and tablet access (12%) had overtaken feature phone (6%) surfing.
|France Oct '13 - Device Types|
Device Type information is also available in the downloadable data for each market.
By the first quarter of 2014 we expect to show desktop access in the BuzzCity Campaign Plannner as well.